Every year on February 11, Canadians come together to recognize 211 Day—a national day dedicated to raising awareness about 211’s role in supporting communities across the country.

What is 211?

211 is a free, confidential service that connects people across Canada to essential community and government resources. With just a call, text, or online chat, individuals can speak with a trained Community Resource Specialist who can help navigate local support services, including:

✔️ Food banks and meal programs
✔️ Financial aid and income assistance
✔️ Mental health and addiction support
✔️ Emergency housing and shelters
✔️ Legal resources
✔️ Support for seniors, newcomers, and more

Why is 211 Essential?

Every year, 211 helps over 2 million Canadians connect with vital services. Many people don’t know where to turn when facing life’s challenges—211 serves as a trusted, easy-to-access navigation service, ensuring individuals find the right support before reaching a crisis.

📊 By the numbers:

  • In 2024, 211 Alberta responded to over 108,000 contacts through phone, text, chat, and email.
  • Data from 211 Alberta shows that in the first half of 2024, housing and shelter needs made up 27% of unmet service requests, while mental health resources accounted for 11% of unmet needs.

211’s real-time data and insights help decision-makers and community organizations identify gaps in services and invest in resources where they’re needed most.

United Glow 2025: Lighting Up Canada in Red

A highlight of 211 Day is United Glow, where landmarks and buildings across Canada light up in red, symbolizing that no one should face life’s challenges alone.

This year, over 70 locations will participate, including Alberta’s own:
🏛️ Alberta Legislature Building
🌉 Edmonton’s High Level Bridge
🏙️ Calgary Tower
🔬 Telus Spark Science Centre
🏢 Red Deer City Hall
⏳ Grande Prairie Sundial
🏛️ Lethbridge City Hall

How You Can Get Involved

📅 On February 11, visit a participating landmark, snap a photo, and share it on social media using #211DayCanada, #UnitedGlow, and #HelpStartsHere to spread awareness.

📲 Follow us for updates and stories:
🔹 X & Facebook: @211Alberta
🔹 Instagram: @ab.211.ca

Together, we can ensure that 211 remains a trusted, accessible resource for all Albertans.